Product design, interface design
Water Purifier
INTRO
The problem of drinking water in China has been paid close attention for a long time. More and more families begin to take home drinking water seriously. Therefore, there is a potential market for water purifiers.
Competitor Analysis
Europa: uncovered, professional
Japan: encased, professional
China: encased, home appliances-art
The consumption of those kinds of products in China is most susceptible to the appearance of products. Chinese consumers are not just satisfied with a simple technical appearance.
To better suit Chinese consumers‘ preferences, the future products should promote ease of use but with an integral appearance, as they may shed light on the professionalism of the brand (e.g. Angel).
Development of Domestic Competitor:
First Stage: imitating Euro-American style, professional
Second Stage: a form of household electrical appliances, in order to satisfy Chinese consumer psychology
Third Stage: pay more attention to integrating aesthetics and professional
Usage Scenario
Problem and Solution
CONCEPTION
Positioning
In a transitional period, the product should emphasize the professional through appearance, at the same time, use a uniform design language to cement corporate brand identity.
Improvement
The concept improves some of the shortcomings of the original product:
1. With a trapezoidal form, the new generation needs to be more stable when operating.
2. The material of the door is semi-transparent so that the vision is brighter when changing filters. The slightly visible filters interpret the professionalism of the product, at the same time, it looks still integral.
3. The door is fixed to an axis, in order to simplify the operation.